LATHAMENON (9)

Latha Menon

Latha Menon set up Iris Films in 1996. Iris films believe in telling stories with sensitivity, vibrancy and attention to detail. The best part being, telling stories of diverse brands and people, from a dairy farmer to a celebrity model, from a mridangam player to an innocent child.

Iris films have produced over 150 ad films that capture moments of life through a product. The challenge of creating a new lens for the same brand is testimony to the long-standing relationships they share with their clients. Their high profile and versatile clientele, a few include; Hatsun Agro product ltd, Fanta, Vadilal dairy, Unilever, and Aircel telecom and have garnered awards for their commercials. ‘Vaal Parai Vata Parai’, a Music video directed and produced by Iris films was among MTV’s top 100 music videos of 1998. Iris films also engages in documentaries that deal with contemporary social issues and this is evident in “Adhisaya Punnagai” for Karna Prayag Trust which deals with the emotional and legal issues relating to adoption in a sensitive way.

Iris Films works towards producing films that combine technical excellence with innovative and insightful ideas that strive to reach out to the audience in this constantly evolving world.